DIGITAL MARKETING

WHAT IS DIGITAL MARKETING?

• Digital marketing is a modern marketing technique that makes use of the internet.
• The art of getting customers for a business via online and digital mediums.
• social media, search engines,email marketing,content marketing,mobile marketing and so on.
• with the help of digital marketing we can grow up our business.
• In digital marketing where one can advertise their products online on the internet or any other digital medium.
• Digital marketing is much more complex than traditional marketing like Newspapers, TV, Radio and Magazine Ads.

Digital marketing includes platforms like:

•         Social media like Facebook, Twitter,Instagram.
•         Business networking sites like LinkedIn.
•         Promotional ads via emails.
•         Websites,Blogs,etc.

why digital marketing is the next big thing?

• People used to consume content via TV, Newspapers,Magazines and Radio.
• People are using Facebook, YouTube, Reading blogs, and so on.
• we have to advertise where to people hang out.
• Companies need digital marketing help to manage and campaign and they will pay 10% on ad spends as salary or commission.

BENEFITS OF DIGITAL MARKETING

*Reduced cost :Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.

 *Real time result :With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.

METHODS/TYPES OF DIGITAL MARKETING

1. SEO
2. SMO
3. PPC
4. Content Marketing
5. Video Marketing
6. Affiliate Marketing.

Search Engine Optimisation(SEO)

SEO is the process to get the ranking of website in Google or
any search engine SERP's (Search engine result pages).
Like Google,Yahoo,Bing,etc.
If our website is on 1st page of Google then we will get more
visitors and business.

MORE MODULES IN DIGITAL MARKETING

• conversion rate optimizaton(CRO)
• Sales funnels, lead Scoring, lead nurturing
• Mobile Marketing(Apps and mobile traffic)
• eCommerce Website Creation and Marketing
• Influencer Marketing

    HOW TO LEARN DIGITAL MARKETING EASILY?

• There are so many things to learn - Learn by doing,implement fast.
• kids learn by getting their hands dirty - and that's how we also learn. Feed your curiosity.
• Start a website of your own, drive traffic to it, make revenue from adsor sales.
• Website useful for showcasing as project, testing and experimenting and personal branding.

THE ADVANTAGE WITH DIGITAL MARKETING

• You can start learning with a computer and internet connection
• Think about Medical construction or Manufacturing - you have to depend on other.
• Almost all tools and techniques work on free trials and small budgets.
• You can become a digital marketing expert with less than Rs5,000.