GOOGLE ANALYTICS

GOOGLE ANALYTICS -- IMPORTANT TOOL IN SEO

Google Analytics is a free

Web analytics service that provides statistics

and basic analytical tools for search engine

optimization (SEO) and marketing purposes.

Setup account.

The homepage of Google Analytics provides an overview of your account. In the top navigation bar, there are three tabs i.e. Reporting, Customization, and Admin. 

Also on the homepage is a list of all the websites being tracked by Google Analytics. You can track up to a 100 websites using just one Analytics account! Clicking on the name of the website will take you to its reporting page where you can view the data related to that particular website in much more detail.

»Sessions

A session is a group of interactions that take place on your website within a given time frame. For instance, a single session can consist of multiple page views, events, social interactions, or e-commerce transactions. By default, the session duration is set to 30 minutes, which means that if a user returns to the website after 30 minutes of inactivity, it’s counted as a new session.

» Users

The Users metric indicates the total number of unique visitors who have viewed or interacted with your website or application within a given period of time. This data is assigned and stored through cookies managed by a browser.

» Pageviews

A page view is simply defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

» Pages / Session

This is the number of pages that your users are visiting on average per session. For instance, if one user visits three pages in a session and a second user visits two pages in a session, the Pages / Session count would be 3+2 / 2 = 2.5.

» Avg. Session Duration

Average session duration is calculated as the total duration of all sessions (in seconds) / number of sessions. One important thing to note here is that this data is more indicative than precise, this is because of the way session duration is calculated. Session duration is calculated by subtracting the timestamp on the last user engagement on the website with that of the first engagement, which means that the time on exit pages is never counted. So a user could land on a particular page, read it for 10 minutes, then close it or hit the back button, and the session duration for this would be 0 seconds.

» Bounce Rate

When a user lands on a page of your website and then leaves it without browsing any further, the user is said to have “bounced”. Bounce rate is the percentage of users who bounce from your website. For instance, if for 100 users, 70 immediately close the page or hit the back button, your bounce rate is 70%. A very high bounce rate is an indication that something about your website is turning users away — maybe the navigation needs to be improved or perhaps the average page load time is too high.

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